As I've always been immersed in Korean pop culture, I became aware of this beauty trend — personal color analysis — when it took off in South Korea.
Over the last couple of years, countless K-pop idols and celebrities have gone to find out their personal color. Even famous comedian Yoo Jae-suk did it last April on the TV program "Running Man" — though he seemed utterly disappointed when his consultant told him his favorite colors didn't suit him.
"Personal color became a trend, especially during the Covid-19 pandemic in Korea as people started to become more interested in themselves, particularly in what they like and what suits them well," Kim Min-kyoung, CEO of the KMK Color Research Institute, told Korea JoongAng Daily.
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